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News & Blog

This is our news & blog page. You'll find news and information about direct marketing, industry news, postal updates and more!

 


We are very happy to announce that Bresser's is partnering with RSVP Publications Detroit to expand the RSVP mailing programs in Southeast Michigan. Your business can reach 40,000 of the highest market value, owner-occupied households in the area for less than 6 cents per home!

4 Effective Hooks for New Mover Direct Mail

By Paul Bobnak Target Marketing Magazine, March 4, 2016

According to the most recent U.S. Census Bureau statistics, about 40 million Americans move every year. New movers are people who represent one of the most potentially valuable segments in life event marketing. They’re ideal customers, blank slates if you will, who are in the market for a dizzying variety of goods and services that can help them feel comfortable in their new house and neighborhood.

How Much of My Budget Should Go to Political Mailers?

By Margo Scott Dunn

Political Mailers Hint: It's Not as Cut and Dry as You Think

Running for office requires quite a bit of planning. We’ve said it before, and I’ll say it again, it’s important to have a campaign budget with realistic fundraising goals. But how do you know what portion of your budget should go to political mailers? Unfortunately, there’s no magic number. That being said, there is an industry standard, best practice suggestion of allocating a minimum of 70% of your budget to direct voter contact. (That means everything else, from pens and office space to yard signs, should be no more than 30% of your budget.)

Two Types of Email That Produce Marketing Wins

Natasha D. Smith, Senior Editor March 29, 2016

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

It's our Mail Moment

Paul Bobnak, Target Marketing Magazine, March 25, 2016

“What are we going to do with this moment?” That’s the big challenge from a presentation I attended by Harris Diamond, the chairman and CEO of McCann Worldgroup, at this week’s National Postal Forum in Nashville, Tenn.

The Strange Brew of Curious Political Data
Does Data Linking Voters and Wacky Consumer Preferences Help Political Campaigns?

By Kate Kaye. Published on January 26, 2016

Credit Neustar

It happens every election season: A flood of eye-catching data points turn up in political stories about voters. More Democrats like salsa music and drink Cognac. Abortion opponents are more likely to eat candy. People in red states spend more of their budgets on entertainment and sports equipment.

5 USPS Direct Mail Promotion Programs for 2016

By Summer Gould Target Marketing January 28, 2016

The Postal Regulatory Commission (PRC) has approved the USPS proposal for five direct mail promotion programs offering incentives to mailers to increase mail volumes. Many are the same or similar to last year. Direct mail has many unique qualities that the following promotions try to exploit. They grab recipient’s attention and increase ROI. Which ones would you like to try out?