Neighborhood Targeting
for Home Service Businesses.
Map any job site. Filter homes by age, value, and square footage. Pull new mover lists within 45 days of closing. Get phone numbers and emails built in — searches always unlimited.
Cole's Neighborhoods Tool Is Gone. Here's What's Better.
Cole shut down its Neighborhoods product when the platform was discontinued. If you relied on it to find homeowners in your service areas, Haines Property Connect is the full replacement — with map search, property characteristic filters, 45-day new mover files, and built-in phone and email contact data. You can be prospecting your territory today.
- No way to identify neighbors of your current job sites
- Can't filter by home age, value, or square footage
- Missing the new mover window — your highest-intent prospect
- Calling random cold lists with no geographic focus
- Competitors who moved fast are already owning your territory
- Paying $150–$228 per lead through Google Ads to fill the gap
- Map any job site — radius, polygon, or freehand draw
- Filter homes by age, value, square footage, and type
- New mover file refreshed within 45 days of closing
- Phone and email built in — multi-channel ready from day one
- Unlimited searches — browse and filter without burning your plan
- A fraction of the cost of paid lead generation platforms
Three Steps. Then You're Prospecting.
Log in, map your territory, filter for the right homes, export. That's it. No data cleaning, no reformatting, no separate vendor for phone and mail.
Map Your Territory
Draw a radius around any job site, sketch a polygon around a subdivision, or use freehand draw to follow any boundary that matters to your business. The platform shows every homeowner record inside that boundary instantly. No ZIP code compromise — you search the exact geography where you work.
Filter for Your Best Prospects
Narrow your map results by home age, estimated value, square footage, and property type. A roofer targets homes over 15 years old. An HVAC company filters for larger square footage. A fertilizer company wants lots above a certain size. Filter to exactly the homes your service is built for before you export a single record.
Export Your List and Go
Pull homeowner names, mailing addresses, phone numbers, and email addresses in one export. Load it into your CRM, dialer, or hand it to your door-to-door team. Searches are unlimited — only exports count against your monthly plan. Refine as many times as you need before pulling a single record.
Plans for Every Volume — Searches Always Unlimited
Choose based on how many records you export each month. All plans include the full platform — map search, property filters, new movers, phone, and email. Annual plans save significantly over the regular rate.
Not sure which plan fits your monthly export volume? Call 800-995-0570 — we'll match you to the right tier in one conversation.
Search the Way Your Business Actually Works.
Home service contractors don't think in ZIP codes — they think in job sites, service corridors, and routes. The map tools in Property Connect are built for exactly that kind of geographic logic.
Radius Search
Drop a pin on any address — a current job site, a customer's home, your shop — and set a mile radius. Every homeowner record inside that circle is available to search, filter, and export. The most natural way to prospect "while we're in the area."
Polygon Search
Click-to-draw a custom polygon around any territory — a subdivision, a cluster of streets, a specific development. Follow the geography your business actually serves, not an arbitrary ZIP code boundary that cuts your market in half.
Freehand Draw
Sketch any shape directly on the map. Useful when your service territory follows a natural boundary — a highway, a river, a school district line, or a county road — that doesn't map to standard geographic selects.
Property Characteristic Filters
Layer filters on top of any map search: home age (year built), estimated value, square footage, property type, and sales history. Narrow 10,000 homes to the 400 that actually match your service criteria before you export a single record.
Phone & Email Built In
Landlines, cell phones, and email addresses are included in every annual plan where available. One export delivers your full multi-channel outreach list — direct mail, phone, text, and digital — without a separate append service.
Custom List Builder
Build, save, and export targeted lists from any combination of map search and filters. Name your lists, export them in standard formats, and load them directly into your CRM, dialer, or direct mail workflow.
Digital Door Knocking: The Strategy Behind the Data
The fastest-growing home service companies in 2025 turned every completed job into a multi-touch outreach campaign targeting the neighbors of that installation. They call it digital door knocking — and Property Connect is the data layer that makes it work at scale.
The Neighbor Outreach Sequence
Job Completes — Map the Neighborhood
The moment a job closes, log in and run a radius search around the customer's address. Filter for homes matching your service criteria — age, size, value. You have a list of your next 50–200 prospects in under five minutes.
Week 1 — Direct Mail Piece
Mail a postcard or door hanger to every home on the list: "We just finished a [roof / HVAC install / landscaping job] for your neighbor at [address]. While we're in the area, we'd like to offer you a free inspection." The social proof is real and visible from the street.
Week 2 — Phone Outreach
Your list has phone numbers. Your team makes calls. The opening: "We just wrapped a project on your street and wanted to reach out while we're still in the area." Contact rates on neighborhood lists are significantly higher than cold geographic lists because the relevance is immediate.
Week 3–4 — Email Follow-Up
Email addresses are in the same export. A follow-up email with a photo of the completed job next door and a time-limited offer closes the sequence. Multi-touch from one list, one export, one platform.
Why Neighborhood Outreach Works
How Each Trade Uses Neighborhood Targeting
Property Connect works differently for every trade — because the right prospect looks different for a roofer than for a pest control company. Here's how each industry applies the platform's filters and map tools to find their best prospects.
Roofing Companies
Roofing is the most geographic of all home service trades. Storm events, aging neighborhoods, and completed installs all create cluster opportunities. Property Connect gives roofing companies three critical filters:
- Filter by year built to target homes whose shingles are approaching or past their lifespan
- Run radius searches around storm-affected areas immediately after a weather event
- Map neighbors of every completed job while the install is still visible from the street
- Export phone numbers for canvasser pre-qualification before door knocking
HVAC Contractors
HVAC prospecting lives and dies on property age and square footage — both are filterable in Property Connect. Systems installed in the early 2000s are approaching end-of-life in most climates. Larger homes carry the highest replacement job value.
- Filter for homes built 15–25 years ago — equipment approaching replacement age
- Target higher square footage for larger-capacity system installs
- Pull new mover lists for homeowners who haven't yet chosen a maintenance contractor
- Seasonal campaigns: target aging-system homes before peak summer and winter demand
Landscaping & Irrigation
Landscapers build routes — and routes are built by neighborhood. Property Connect's map tools are purpose-built for route-based businesses that need to cluster their jobs geographically to eliminate drive time between properties.
- Draw a polygon around your existing route to fill open slots in the same area
- Filter by estimated home value to target homeowners who invest in landscaping
- Target new movers who need a landscaper from scratch
- Pull neighbors of current customers to expand a profitable route without adding miles
Fertilizer & Lawn Care
Lawn care is one of the highest-repeat service categories in the trades — a customer acquired in March is billed monthly through October. That makes every neighbor of a current customer a high-value long-term prospect, not just a one-time job.
- Target homes adjacent to current accounts to build geographic density on each route
- Filter by property characteristics to find homes with larger lots requiring more service
- Pull new mover lists — new homeowners need a lawn care program from day one
- Export phone and email for spring and fall acquisition campaigns
Pest Control
Pest pressure is a neighborhood phenomenon — when one home has an infestation, adjacent properties face the same risk. Pest control companies that can rapidly geo-target a neighborhood after a service call convert on a very compelling offer.
- Map and contact neighbors of every treatment job — same pest pressure applies to the block
- Pull new mover lists — new homeowners in unfamiliar territory consistently buy pest protection
- Filter by property age — older construction has more entry points
- Export phone and email for automated follow-up sequences
Remodeling & Home Improvement
Remodeling prospects are homeowners who have stayed in a home long enough to want upgrades — and who have the home value and income to support them. Property Connect's property filters surface exactly those households.
- Filter for higher estimated home value — homeowners more likely to invest in upgrades
- Filter by home age — kitchens and baths in 20–30-year-old homes are prime remodel candidates
- Map neighbors of completed renovation jobs — visible curb appeal drives neighborhood interest
- Use square footage filters to target homes where the job size meets your minimum ticket
Windows & Siding
Windows and siding replacements cluster by neighborhood age — subdivisions built in the same era tend to have windows and siding approaching end-of-life at the same time. A single storm or energy-efficiency campaign can convert an entire block.
- Filter by year built to target neighborhoods where original windows are aging out
- Map neighbors of every install — a completed siding job is visible advertising
- Combine home age and home value to find the sweet spot for replacement investment
- Pull phone and email for multi-touch outreach sequences
Painting
Interior and exterior painting jobs are among the most visible home improvements on any street. When a painting crew finishes a job, the curb appeal improvement is obvious to every neighbor — and that visibility converts.
- Run radius searches around every completed exterior job
- Filter by home age to target properties where exterior paint is likely due
- Target new movers who frequently repaint before settling into a new home
- Export for door hanger and postcard campaigns to saturate a profitable block
Solar
Solar canvassing in the right neighborhood is dramatically more efficient than cold-call campaigns. Property data lets solar companies pre-qualify homes before knocking — filtering out rentals, absentee owners, and low-value properties before the first door.
- Use absentee owner targeting to exclude rental properties from solar campaigns
- Filter for higher home value — homeowners more likely to finance a solar investment
- Target neighbors of completed installs — visible panels drive neighbor curiosity and conversion
- Pull new movers in states with strong solar incentives
New Movers: Your Highest-Intent Home Service Prospect
A homeowner who closed 30 days ago hasn't chosen their lawn service, pest control company, HVAC contractor, or landscaper yet. They are actively evaluating every provider on their street — and the first business to reach them professionally has a decisive advantage.
45-Day Refresh
The new mover file in Property Connect is updated within 45 days of closing. That keeps your list current with the homeowners actively outfitting a new home — before your competitors have reached them.
Active Buying Mode
New movers make more home-related purchase decisions in the first 90 days than in any comparable period afterward. Pest control, lawn care, HVAC setup, and painting are all first-year decisions in a new home.
No Established Competitor
Unlike approaching a long-term resident, a new mover has no existing relationship with a lawn care company or HVAC technician in the area. You're not trying to displace a competitor — you're filling a vacancy.
Geographically Precise
The new mover file works within any map search boundary. Draw your service territory and pull only new movers within that geography — no wasted records outside your service area.
The New Mover Outreach Window
The first 90 days after closing is the peak opportunity window for most home service trades. After that, homeowners begin to establish provider relationships and become harder to displace.
Everything in the Platform. No Nickel-and-Diming.
Every feature below is included in all annual plans. The property filters, the new mover file, the phone numbers, the email addresses — all of it is in the plan, not behind an add-on paywall.
80 Years of Data. Zero Fluff.
Since 1946, Bresser's has supplied accurate prospect data and direct mail services to home service businesses across the country. We've seen platforms come and go — we're still here because we deliver.
A Dedicated Customer Success Contact
Property Connect includes a dedicated Customer Success team — not a help desk ticket, not a knowledge base article. A real person who knows your account and can walk you through search strategy, filter logic, and export questions in one call.
90+ Years of Property Data Behind the Platform
Haines & Company has maintained and refined property data since 1929. The coverage depth, update frequency, and data quality behind Property Connect reflects nearly a century of professional data management — not a startup's scraped database built last year.
One Vendor for Data and Direct Mail
Export your neighborhood list from Property Connect and hand it to Bresser's. We design, print, address, and deliver to USPS in-house — all from the same company that set up your subscription. No coordinating between a data house and a print shop. One call handles everything.
Unlimited Searches — No Metered Browsing
You can build, filter, and refine your territory searches as many times as you want without it counting against your plan. Spend your export allocation on records you're actually going to work — not on exploratory searches that turned out not to be the right fit.
You Own Your List
Unlike pay-per-lead platforms where competitors receive the same contact simultaneously, a Property Connect export is your list. You own it. Nobody else got the same record at the same time. Your neighbor outreach campaign isn't being countered by a competitor's identical outreach campaign.
600+ Active Clients. Real Track Record.
Haines Property Connect has over 600 active clients across real estate, insurance, and home services. This is not a platform trying to find product-market fit. It's a proven tool used by established businesses in competitive markets — and it's available to you today.
family-owned ever since
founded
Property Connect
file refresh cycle
on every plan
Need to Mail Your Neighborhood List?
Bresser's is a USPS-certified full-service Mail Service Provider. Export your list from Property Connect and hand it to us — we take it from there. One vendor handles your data and your mail. See also: Direct Mail Services · Every Door Direct Mail · Route Builder Lists
From Property Connect Export to Mailbox — One Call
Your neighborhood list goes directly into our production workflow. Every piece is addressed, sorted, and USPS-prepped in-house by our certified mail service team. You don't coordinate between vendors — you make one call.
- Postcard printing & USPS-compliant direct mail design
- Every Door Direct Mail (EDDM) for full carrier route saturation
- USPS-certified full-service Mail Service Provider — compliance built in
- Address verification & NCOA processing on every list
- Informed Delivery integration — digital preview before the mailbox
- Same family-owned company since 1946 — talk to a real person every call
Neighborhood Targeting for Home Service Businesses: FAQ
How to Prospect a Neighborhood: A Field Guide for Home Service Businesses
What We've Seen in 80 Years of Selling Neighborhood Data
We've been in this business since 1946. The pitch hasn't changed: your next customer is already living next to your last one. A crew finishing a roof on Maple Street, a fresh lawn treatment visible from the sidewalk, a new unit on the pad — every completed job is advertising to the neighbors who watched it happen. What's changed is the data layer. Property Connect gives you the ability to act on that visibility within minutes of a job closing, with a filtered list of the right homes, phone numbers included, ready to work. That's what we're selling.
How to Build a Neighbor Outreach Campaign Step by Step
- Log the customer address at job completion — this becomes your map search center point
- Run a radius search (0.25–1 mile depending on trade and neighborhood density)
- Apply property filters appropriate to your service: home age, value, and square footage
- Review the result set before exporting — adjust filters if the count is too high or too low
- Export with phone and email included
- Queue a direct mail piece within 48–72 hours of job completion — while the install is fresh and visible
- Assign phone follow-ups 7–10 days after the mail drops
- Send a follow-up email 14–21 days after initial outreach with a time-sensitive offer
- Log results back to the export to build a conversion dataset for future territory planning
Why Property Age Filters Change the Math
Most companies mail a radius and hit everything. If you're a roofer and 60% of the homes in that radius have roofs installed in 2018, you've wasted 60% of your postage on homes that won't need you for another decade. Filtering to homes built before 2000 or 2005 cuts your list to the replacement window — without adding a dollar to the cost, because the filter is in the platform. Same budget. Better list. Better conversion.
New Movers: First Contact Wins
For recurring services — lawn care, pest control, HVAC maintenance — a new mover isn't a one-time job. They're a customer you keep for as long as they own the home. The window to get there first is 45 days. After that, someone else has it. Property Connect's new mover file refreshes within that window. Reach them with a real offer before any competitor has made contact, and you're not competing — you're filling a vacancy.
Route Density Matters More Than Volume
Twenty accounts on one street is more profitable than twenty accounts scattered across ten ZIP codes. Fuel, drive time, and technician efficiency all improve when your jobs cluster geographically. Property Connect's polygon and radius tools are built for exactly that — draw your current route, find the homeowners you don't have yet, and target them specifically. For canvassing teams, a pre-filtered address list (homes over 20 years old, above a value threshold, inside a drawn boundary) produces better contact-to-appointment ratios than an unfiltered cold list every time.
How to Load a Property Connect Export Into Your Workflow
Exports come in standard formats — CSV or Excel — and load directly into most CRMs, dialers, and direct mail platforms. The simplest pattern: export, import into your CRM as a campaign, assign phone and mail follow-ups to your team, log outcomes. After a few cycles you'll know which neighborhoods convert best for your trade and which property profiles to prioritize. The list gets smarter every time you use it.
Ready to Own Your Neighborhood?
Tell us your service area and we'll walk you through the right plan. One call gets your account active.
Local: 313-874-0570 · 670 W. Baltimore, Detroit MI 48202 · Family-Owned Since 1946
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