Drive Direct Mail Success with Custom B2B Business Lists

Why B2B Business Lists Are Essential for Your Marketing Campaigns

Targeted B2B business lists are the cornerstone of successful direct mail campaigns. By leveraging high-quality data, you can pinpoint your ideal audience, reduce wasted marketing spend, and maximize ROI.

Whether you’re a small business owner or managing a large campaign, our custom lists empower you to:

  • Suppress existing clients: Eliminate unnecessary duplication and ensure you're not marketing to your current clients.
  • Find look-alike businesses: Model your client file to identify businesses with similar profiles and high potential for conversion.
  • Stay updated with transient data: Businesses frequently move or close—our files ensure your data remains current and reliable.

Pro Tip: Keep your mailing list fresh by updating it every 6-12 months. Outdated data leads to higher postage costs and lower deliverability.


What Can You Include in a Custom B2B Business List?

Our business lists are built to your specifications, offering a wide range of selects and data elements.

Key Select Options:

  • Industry (SIC/NAICS codes)
  • Business size (employee size, sale volume)
  • Geographic targeting (state, city, ZIP code, radius)
  • Years in business
  • Franchise vs. independent
  • Contact details (top contact, owner, manager, C-level)

Data Output Elements:

  • Business name
  • Primary contact and title
  • Address, phone, email
  • SIC/NAICS code
  • Annual revenue
  • Number of employees

Pro Tip: Layer multiple selects to refine your list and reduce the number of irrelevant contacts. For example, combine industry and geographic targeting for a hyper-focused campaign.


Cost of B2B Business Lists vs. Total Campaign Expenses

Many clients overestimate the cost of purchasing a business list, but in reality, it’s one of the most affordable aspects of a campaign.

Breakdown of typical campaign costs:

  • List acquisition: Usually 10-15% of your total budget.
  • Print, mailing, and postage: The bulk of your campaign costs.

By investing in a high-quality, targeted list, you save on postage and print by avoiding wasted mailings to unqualified leads.

Pro Tip: Always verify your mail design for USPS compliance before printing to save on reprints and maximize postal discounts.


How Bresser's Ensures Data Accuracy and Compliance

Our data comes from trusted sources and undergoes strict verification to maintain accuracy.

  • Regular updates: Files are updated every 30 days to ensure relevancy.
  • National Change of Address (NCOA): Keep your addresses current with 48-month NCOA verification.
  • Duplicate removal: Our system identifies and removes duplicates to avoid redundant mailings.

Pro Tip: Planning a large campaign? Use our "Mail Anywhere" certification to simplify distribution across the U.S. while maximizing discounts.


Ready to Build Your Perfect B2B List?

With Bresser's Marketing Solutions, you’re not just purchasing a list—you’re accessing decades of expertise in direct mail marketing. Let us help you identify your ideal audience, suppress irrelevant contacts, and optimize your campaign for success.

Contact Us for a free consultation or call us at (800) 995-0570.

Additional Resources