News at Bresser's Information Service

05/07/08	"10 Tips to Maximize Postal Discounts" Target Marketing Magazine, May 7, 2008, by Britt Brouse, associate editor, Inside Direct Mail "Organized by the Philadelphia Direct Marketing Association, a panel of regional mailing and postal experts met on May 1 to discuss maximizing postal discounts in the face of the May 12 rate changes." Click here to read more...
05/06/08	"Marketers Look to Boost Customer Retention - CMO Council study finds maximizing existing relationships takes a back seat to new leads" BtoB Magazine, May 5, 2008, by Kate Maddox "While b-to-b marketers are increasingly focused on improving relationships with customers, they still have a long way to go in implementing effective, consistent customer retention practices, according to a study released last month by the Chief Marketing Officer Council." Click here to read more...
05/05/08	"14 Businesses Design Deals Hoping to Snag Some Government-Promoted Spending" AdAge.com, May 5, 2008, by Natalie Zmuda "The checks are in the mail. Economic-stimulus checks will begin hitting consumer mailboxes this week, and businesses large and small are champing at the bit. Across the country, businesses such as restaurants, hotels, supermarkets and motorcycle dealerships are bombarding shoppers with enticing deals in a effort to grab a piece of the action." Click here to read more...
05/05/08	"3 Tips for Stand-out Direct Mail" Target Marketing Magazine, April 30, 2008, by Joe Boland, copy editor, Target Marketing "People are hit with a plethora of mail every day, so your campaign needs to stand head and shoulders above the rest to draw attention. To do that, your copy must be sharp and images compelling." Click here to read more...
05/05/08	"How to Price Smart in a Recession" BtoB Magazine, May 5, 2008, by Reed Holden, co-founder, Holden Advisors "Yes, the economy is hurting and most companies are reacting with big price cuts to keep their people and machines busy. The problem is that despite those price cuts, customers don't buy more. In fact, they are buying less because they're going through the same recession you are." Click here to read more...
04/25/08	"Go All the Way" DirectMag.com, April 1, 2008, by Grant A. Johnson "You may recall a few "integrated" or "multichannel" marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology or smart segmentation. But if you really think about it, even these efforts focus mostly on one channel or a single component of a multifaceted program. Especially those launched on television." Click here to read more...
04/23/08	"5 Ways to Get Out of Direct Mail's Catch-22" Target Marketing Magazine, April 23, 2008, by Ethan Boldt "Last year's postal rate increase only sped up the minimization trend (vouchers and their ilk) among the many direct mailers, who sought to lower their costs by downsizing their packages while hoping dearly that the response did not similarly shrink." Click here to read more...
04/16/08	"How to Beat a Recession - How one entrepreneur built a thriving business on cured meat and smart online marketing." Fortune Small Business, APril 16, 2008, by Rich Sloan "Jerky might not top everyone's list of hot products for a cold economy. But recently I met an etreprenuer who is prospering in the jerky business against all odds. Her story is instructive for any business owner trying to swim against the economic current - which is most of us nowadays." Click here to read more...
04/16/08	"Tauton Press' Jane Weber on Integrating Offline/Online Creative" Target Marketing Magazine, April 16, 2008, by Hallie Mummert, editor-in-chief, Target Marketing "What came first, the print ad or the microsite? These days savvy marketers are planning offline and online promotion components at the same time, knowing that Web-based elements can be adapted - and even increased in number - as the campaign rolls out." Click here to read more...