It's our Mail Moment
Paul Bobnak, Target Marketing Magazine, March 25, 2016
"What are we going to do with this moment?" That's the big challenge from a presentation I attended by Harris Diamond, the chairman and CEO of McCann Worldgroup, at this week's National Postal Forum in Nashville, Tenn.
He was part of a discussion, "Welcome to the Experience Economy," led by U.S. Postal Service Chief Marketing and Sales Officer Jim Cochrane. The all-star industry panelists shared their perspectives on how technological and cultural changes are affecting how consumers experience brands, and the implications this has for direct mail.
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