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Two Types of Email That Produce Marketing Wins

Natasha D. Smith, Senior Editor March 29, 2016

 

An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

 

Many marketers believe that there's a timing sweet spot for emailing consumers. But Spencer Kollas disagrees. "There's no perfect time to send an email that works across the board for all brands," says Kollas, VP of global deliverability for Experian Marketing Services. "Every brand has a different set of customers, with different needs and preferences. What's more important than when to send is what to send. No matter what time it is, emails need to be relevant."

 

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