News & Blog
This is our news & blog page. You'll find news and information about direct marketing, industry news, postal updates and more!
By Paul Bobnak Target Marketing Magazine, March 4, 2016
According to the most recent U.S. Census Bureau statistics, about 40 million Americans move every year. New movers are people who represent one of the most potentially valuable segments in life event marketing. They’re ideal customers, blank slates if you will, who are in the market for a dizzying variety of goods and services that can help them feel comfortable in their new house and neighborhood.
By Margo Scott Dunn
Political Mailers Hint: It's Not as Cut and Dry as You Think
Running for office requires quite a bit of planning. We’ve said it before, and I’ll say it again, it’s important to have a campaign budget with realistic fundraising goals. But how do you know what portion of your budget should go to political mailers? Unfortunately, there’s no magic number. That being said, there is an industry standard, best practice suggestion of allocating a minimum of 70% of your budget to direct voter contact. (That means everything else, from pens and office space to yard signs, should be no more than 30% of your budget.)
Natasha D. Smith, Senior Editor March 29, 2016
An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.
Paul Bobnak, Target Marketing Magazine, March 25, 2016
“What are we going to do with this moment?” That’s the big challenge from a presentation I attended by Harris Diamond, the chairman and CEO of McCann Worldgroup, at this week’s National Postal Forum in Nashville, Tenn.
Does Data Linking Voters and Wacky Consumer Preferences Help Political Campaigns?
By Kate Kaye. Published on January 26, 2016
It happens every election season: A flood of eye-catching data points turn up in political stories about voters. More Democrats like salsa music and drink Cognac. Abortion opponents are more likely to eat candy. People in red states spend more of their budgets on entertainment and sports equipment.
By Summer Gould Target Marketing January 28, 2016
The Postal Regulatory Commission (PRC) has approved the USPS proposal for five direct mail promotion programs offering incentives to mailers to increase mail volumes. Many are the same or similar to last year. Direct mail has many unique qualities that the following promotions try to exploit. They grab recipient’s attention and increase ROI. Which ones would you like to try out?